There’s still more to the story, though!
Your website can also help your business make more money and be as profitable as possible by educating leads (with your blog, videos, and other content) and sharing testimonials from satisfied customers.
Those are important features because you become a trusted source when you share valuable information to both leads and existing customers.
And testimonials provide “social validation.”
Social validation is essentially a matter of humans trusting other humans when we make decisions.
Here’s why that matters for your company:
If a prospective customer sees that others have great experiences with your brand—courtesy of posted testimonials—they are more likely to give you their business.
While on-site testimonials obviously benefit your company, don’t neglect online reviews in places like Google, Facebook, Yelp, Bing, etc.!
Those reviews can help boost your local SEO, so more people in your community find your company.
Something we get asked a lot is this:
How do I get reviews for my business?
Well, it’s not as complicated as you might think – you ask for them.
And, sure, you (or one of your employees) can do this when you have a happy customer at your business. To keep to the point of profitability, an even better option is to utilize an automated system!
For example, our clients have found great success with using a service where text messages are sent that ask for reviews from their customers after they’ve had a great experience.
To connect this back to the point at hand, you want your website to be found by as many potential customers as possible (so it can generate additional revenue for your company).
When people do find your site, it should guide them through your sales funnel—which leads someone from visitor to sales lead to customer to brand ambassador—and influence behavior.
Now, how do you influence behavior?
Through strategic calls-to-action in your content.
A call-to-action (CTA) can be thought of as direction you give the site visitor to know the next step that they should take to get what they want (which should be your product or service).
For example, you may want to encourage them to connect with you on social media channels.
(Speaking of, are you already following 2nGage on Facebook? If not, follow us today!)
If you can implement this process effectively and utilize the right CTAs (at the right times), you ultimately end up with new customers!
This is yet another way your company’s website helps you achieve your business goals.
Get the most out of your website (so you can achieve your company’s goals)!
As you can see, your website is an extremely powerful tool.
At least, it is if you have a site that is being found in online searches and gives visitors an exceptional user experience (UX). There are many factors that contribute on both those fronts, such as mobile optimization, having great visual elements, being easy to navigate, etc.
To ensure your company’s website is helping—and not hindering—your efforts to achieve business goals, take some time to carefully evaluate it in those areas.
If you find that it doesn’t perform in ways that help hit your business goals or there is room for improvement, reach out and ask our website design experts here at 2nGage. Our team is highly skilled and knowledgeable in both technical and creative elements of effective websites, and we’d be happy to help you out.
Connect with us by calling (833) 622-0907 or filling out our online form today if you want a website that brings in more money for your company!