We then apply the game plan.
Nothing about our pay-per-click strategies is “cookie cutter.” Our process begins by understanding your goals and bottom line, and from there we work backward through the process.
PPC advertising goes well beyond search engines. That’s why we routinely review the potential benefits your PPC accounts could have within social channels, too.
We develop insights into your target audience.
It doesn’t matter how small your audience is or how unique your niche — we have you covered.
A buyer’s journey can be a winding and complicated path, but it’s one that we plan for. We start by outlining your audience’s search habits to gain proper insight into how customers interact with companies like yours.
We’ll take measures to determine the exact information your prospects need in every step of their journey.
We also use our experience to create advanced strategies to make your ads effective.
When we craft strategies for a more advanced ad program, we break out the big guns. A full-blown strategy can involve writing compelling ad copy, audience discovery, dynamic ad development, A/B testing, and even graphic design.
We are always testing ads, researching their performance, and optimizing bids and strategies to ensure you’re seeing optimal ROI.
We analyze the results when they come in — and then use them to make any necessary revisions.
We actually expect our team to fail sometimes—but fail in a smart manner.
After all, if campaigns and strategies never misfire, it means we’re not pushing the needle hard enough to find what truly yields the most effective results over time.
The elements we uncover by analyzing your progress allows us to establish the next plan of attack.