Ads that Streamline Leads and Improve Your Bottom Line
Casting a wide pay-per-click (PPC) advertising net over an audience and not pulling in any conversions is an exasperating experience. Who wants to invest time and money only to get little or nothing out of the experience?
Fortunately, there’s a better way: letting the pros at Marketing 2nGage manage your pay-per-click advertising and reach the people you most want to become customers!
Ads Management Done Right
Google Ads is a powerful marketing tool, and one that nearly all businesses need to be using.
Why is that? Because Google Ads ensure your business is found when people search for the products or services you offer!
But you can’t just buy a ticket for a Google Ad and have it appear. Ads are purchased for various search terms, and your bid for that term (i.e. the money you pay Google per click on your ad) must be higher than your competition to appear.
At first, this setup might seem like a lost cause if you want a significant return on your ROI. The best search terms are sucked up by the companies that can afford to pay a lot for them, right?
But if you have the right strategy, you can find Google Ads that are much cheaper and still bring conversions your way, lifting your bottom line! That’s where we come in.
We use data and experience to know when and where the most effective opportunities are found.
Building a PPC Game Plan
If you approach a PPC strategy with a “cookie-cutter” approach, you’re already working at a disadvantage. Our process begins by understanding your business goals: who you want to bring in and how revenue you want to generate.
We work backward through the process from there, analyzing keyword trends and PPC possibilities to make recommendations you are more likely to get the most out of.
PPC advertising goes beyond search engines as well. That’s why we routinely review the potential benefits your PPC accounts could have within social channels, too.
Would Facebook Ads be a prime fit for your business, for example? It depends on your demographics and presence on different platforms, but it’s always worth a look!
Developing Insights into Your Target Audience
The size of your audience doesn’t matter. If there are new potential customers who may be interested in your niche, we have you covered.
A buyer’s journey can be a winding and complicated path, but it’s one we have studied well. We start by outlining your target audience’s search habits to gain proper insight into how customers interact with companies like yours.
We’ll take measures to determine the exact information your prospects need in every step of their journey, then focus an ad strategy to target those needs.
Always Testing, Always Adjusting
“Setting and forgetting” your online ads is another recipe for disaster. We want to ensure your ads work and that they will keep working as trends and needs shift.
We are always testing ads, evaluating their performance, and optimizing bids and strategies to ensure you’re seeing optimal ROI.
For more advanced ad programs, we may need to break out the big guns. A full-blown strategy can involve refining compelling ad copy, audience discovery, dynamic ad development, and graphic design. We stay on top of all these elements, sometimes with A/B testing, with the goal of maximizing returns.
Failure can happen sometimes when working in such a dynamic market. In fact, it’s expected. But we fail in a smart manner.
After all, if campaigns and strategies never misfire, it means the needle isn’t being pushed hard enough to discover what truly yields the most effective results over time! The elements we uncover by analyzing your progress allows us to hone the next plan of attack.
Get the Most Out of Google & PPC Ads Today
Too many times we’ve seen PPC campaigns squander substantial budgets due to poor setup and maintenance.
We counter this by building your PPC accounts from the ground up and properly studying and targeting your ideal customers. Rest assured that your investment in pay-per-click is safe with us as we strive to bring you the full potential.
We take accountability seriously – so much that all team members touching our clients’ PPC accounts are fully accredited and certified to do so (Google Ads Certified, Bing Ads Accredited Professional, etc.).
We’re also a Google Partner! That allows us direct access to official Google Ads reps and beta programs, staying a step ahead of the competition who isn’t.
Ready to power up your PPC advertising in a way that will show up positively in your ledger? Contact us today to schedule a consultation, and let’s talk about it!
Why Choose Us?
If we can fit your needs (and we’ll plainly tell you if we don’t think we can), we have the experience to back up our claims.
We know Internet marketing inside and out. We know what works, we’ve learned first-hand what doesn’t, and we work closely with our clients to promote their unique specialties and help them attract more of the ideal customers they want to see.
We’re here to offer a full range of marketing services—from web development to branding to content marketing, social, video, SEO, PPC ads, email, reputation management, and more. Not every other firm out there is able to say that.
To request your no obligation marketing consultation, just complete the form on this page. Your next step will always be up to you.