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Pay-per-click (PPC) ads can be an essential part of any Internet marketing plan – but also one of the most fretful.  It’s not difficult to understand why. You are putting an investment into PPC advertising, hoping it pays off in the form of more of the leads you are...

At this point, you’ve probably been doing your own online marketing for a while. Getting started is no joke, especially if you’re brand new.  With all of the regular updates Google makes, it can be a nightmare just trying to keep up, and if you don’t know what numbers...

Digital marketing can feel like such a hassle sometimes. And now you’re hearing your business needs an app?? But wait! An app could be the best marketing tools you have ever had. Why? Because everyone has a smartphone. Having a website and having a mobile app are two...

Most anyone who wants immediate results knows they need to consider online advertising. Facebook, Instagram, and Google can quickly get your brand in front of others and, if done correctly, give a much-needed boost. However, if you only have the budget for one and not...

Facebook and many of the other companies and social media platforms owned by Facebook (we’re looking at you, Instagram) combine to form the largest social media company we see, and one of the few entities that can rival Google in total outreach capabilities. So it’s...

Learn what Google Ads look like, how to identify Google Ads, and which types of ads you might want.

A new website is a lot like a new car: some people love the thrill of switching to a sleek new model, while others prefer to keep what they have until the wheels fall off. But while your car is for driving you to work, your website is for driving potential leads to...

If you have a website, then a periodic website update is a task you must work into your overall marketing plan. You may absolutely love your website as it currently exists, but almost nothing remains optimized forever in the high-speed landscape of the Internet. As...

Why You Need Both Organic SEO & Local SEO [Marketing 2nGage July Newsletter]Most people are at least familiar with the term SEO, short for “search engine optimization.” Generally, it refers to a set of tactics that digital marketers use to improve how high a...