Communication with current and potential patients is more important now than ever. Not only should you send scheduling reminders, but you should reach out in other meaningful ways, too.
Sending an occasional offer doesn’t hurt, but you don’t want to send along messages that are perceived as spam. Sending birthday wishes via text or email are always appreciated, and emails providing updates or showcasing events in your practice build relationships that last.
Another way to connect with your patients is through social media. This is a FREE and effective form of communication that gives patients a more personal look into your office, staff, and culture — and can help them decide if your practice is for them.
Patients connect with your posts more when they are authentic and show your true personality. Because most people are so familiar with social media, your staff can get in on the fun to help with posting, too!