Effective Marketing Strategies for Optometry & Ophthalmology
Ideas that work! Grow your practice by seeing more of the patients you want.
Eye Care Marketing Ideas that Work
Are you seeing patients, but not the ROI? Have you tried some marketing tactics on your own only to find that you were throwing your money away? Looking for new ideas that are actually proven to drive patients to your practice?
Digital marketing is the path to take!
With more and more people every day using the internet to guide their decision-making, you have to meet your patients where they are. Use these strategies to reach them and grow your patient volume!
Choose Your Perfect Patients
Your perfect patients are the ones who deliver the greatest ROI for the time you spend with them.
We know you won’t turn down patients who come to you needing care, but when it comes to your online marketing you need to narrow your focus. We recommend focusing on two types of patients: those you enjoy working with, and those that are the most profitable for your practice.
How you determine your perfect patient is up to you. We suggest you consider profitability, expenses, expertise, and personal preference. Once you determine who these patients will be, your goal then becomes making a plan to see more of them!
Utilize Online Advertising
Once you know the types of patients you wish to see more of, online advertising becomes extremely important!
People spend significant amounts of time perusing the internet—including doing research on who they should visit for their eye care needs.
If you aren’t running online ads, you’re missing a huge opportunity to get your practice at the top of the search results.
That’s especially true if your competitors decide to start running ads of their own—if they haven’t already started!
Connect with Your Patients
Communication with current and potential patients is more important now than ever. Not only should you send scheduling reminders, but you should reach out in other meaningful ways, too.
Sending an occasional offer doesn’t hurt, but you don’t want to send along messages that are perceived as spam. Sending birthday wishes via text or email are always appreciated, and emails providing updates or showcasing events in your practice build relationships that last.
Another way to connect with your patients is through social media. This is a FREE and effective form of communication that gives patients a more personal look into your office, staff, and culture — and can help them decide if your practice is for them.
Patients connect with your posts more when they are authentic and show your true personality. Because most people are so familiar with social media, your staff can get in on the fun to help with posting, too!
Improve Your Website
Today, most patients will research their provider thoroughly online before scheduling an appointment. So if you want new patients to choose you over your competition, then your website has to be outstanding!
Not only do patients find your website through online ads, but they also find it through general searches (“organic” traffic). In order for your website to rank at the top of the search results list, you need unique, high-quality content.
Your content should inform and advise your patients on the care they need, and should also reflect your practice personality and make your patients feel comfortable choosing your practice over others.
Presenting an appealing website is important, but the structure of your website also helps ensure your site gets recognized by search engines. There are linking strategies and SEO best practices to follow, along with ensuring mobile optimization. These requirements change regularly, so we recommend you leave this to the pros.
We’re the Marketing Agency for You!
Let us take care of your digital marketing needs so you can focus on the things that really matter to you! Our experts excel at putting together personalized marketing strategies that will help you bring in the patients you want to see more often. Let us do your marketing, so you can see more patients!
Why Choose Us?
If we can fit your needs (and we’ll plainly tell you if we don’t think we can), we have the experience to back up our claims.
We know Internet marketing inside and out. We know what works, we’ve learned first-hand what doesn’t, and we work closely with our clients to promote their unique specialties and help them attract more of the ideal customers they want to see.
We’re here to offer a full range of marketing services—from web development to branding to content marketing, social, video, SEO, PPC ads, email, reputation management, and more. Not every other firm out there is able to say that.
To request your no obligation marketing consultation, just complete the form on this page. Your next step will always be up to you.