Define Your Perfect Patient
No doubt there are certain types of patients or conditions you enjoy treating more than others. And of course, some patients bring in more revenue than others in the same amount of time. For marketing purposes, these are the patients you want to target.
Of course, that doesn’t mean you turn away others! But the more often you see your “perfect patients,” the better your ROI and the happier you’ll be—without increasing your overall workload.
Knowing who your ideal patients are allows you to determine who to market to.
Take Advantage of Online Advertising
Online ads using Google and Facebook can put your practice at the top of search results. More than ever, it’s becoming pay-to-play.
Your perfect patients are the ones you will target when setting these ads up. When done correctly, ads will be displayed when someone within your targeted area and demographics searches for keywords set to trigger the ad. Ideally this will lead them to click the ad and visit your website. And because the content on your site is informative, the searcher now decides to contact your office!
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Ready to take the next step, learn more about our services and resources, and find out whether we’re a good fit for raising your business to the next level? We want to hear from you! There’s no obligation, so what are you waiting for?