A new conversion-focused website and local search optimization have helped drive a significant surge in the quantity and quality of web traffic. New site users increased by 98% in less than a year, organic search traffic is up 39%, and direct calls to the office from her local listings are up 43%.
But it’s not just about total traffic, or even appointment requests. When we developed our digital marketing strategy, we wanted to make sure we were targeting the specific service areas Dr. Learn wanted to grow.
One pain point in particular? Clients who forget to schedule return appointments for recurring services like Botox or facial rejuvenation. We set up automated campaigns using segmented lists from her client database. Now, appointment recall reminders and relevant, targeted e-mails are sent to her existing clients automatically, at just the right time, based on their previous appointments and purchases.
Key services and products were consistently highlighted in blogs, social media, and broadcast e-mails as well. As a result, referral traffic to her website from social media accounts increased by 100% (in other words, doubled) between October 2017 and July 2018.
Now, Dr. Learn has a digital marketing strategy that looks great inside and out!