Facebook and many of the other companies and social media platforms owned by Facebook (we’re looking at you, Instagram) combine to form the largest social media company we see, and one of the few entities that can rival Google in total outreach capabilities. So it’s no joke when we say that Facebook ads are an opportunity you’ll want to look into.
We’re sure you’ve seen them. They show up in your timeline, off to the side, or even on the mobile app.
The first we’ll discuss are the timeline, or News Feed, ads. These ads are designed to look as close to natural posts as possible to entice users to click on them, as if they were posts shared by other individuals.
When designing these ads, make them look either as natural as possible or as attractive as possible to entice individuals to engage with you. Below is an example of what one common ad might look like.
Keep in mind, other ads might be a little harder to spot, but you can always identify an ad by the “Sponsored” tag right below the profile picture and name.
Another common place for Facebook ads is off to the side, lovingly dubbed the Facebook Right Column Ads. Most individuals will identify these as ads. In some cases, however, what you have to say might perform better here, so it’s worth looking at all possibilities.
Additionally, if you are selling products, you could try posting to the Facebook Marketplace or even have your ads show up there. If you’ve never visited the Facebook Marketplace, here’s an example of what it looks like and how to get there: https://about.fb.com/news/2016/10/introducing-marketplace-buy-and-sell-with-your-local-community/