Marketing Services for your Dental & Orthodontic Office

Customized strategies you can count on to fill your waiting room with more of the patients you want to see.

Reliable Approach to Your Dental Marketing Needs

Struggling to get your name in front of potential new patients? Wondering why patients that should be yours are choosing other practices? Not sure where to begin?

Marketing your dental or orthodontic practice online is where you will gain the greatest ROI – especially for new doctors and newly established practices. You need a way for patients to learn about you and what you can do for them.

Creating a plan of action that includes the use of email, social media, and online ads will increase traffic to your website and convert potential patients into your patients.

Modernize Your Website

People are looking for dentists and orthodontists online—especially when choosing a new doctor or office. If your website doesn’t stand out among your competition, you’re going to be overlooked.

People want to know who they will be working with before making a commitment. This includes researching the services your practice has to offer and reading reviews from your current and previous patients.

Your site also must be mobile-friendly. Already, more than half of all web browsing happens on mobile devices, and the proportion continues to increase. If your website cannot be reached this way, it will get passed over (by readers as well as search engines) and you will miss out on bringing in potential patients.

Advertise Your Office Online

Reach your potential patients before your competition does! Are you running ads on Google and Facebook? Your competitors probably are! 

Running ads puts your website at the top of search engine results for critical keywords, and garners more visits to your website—which translates to more visits to your office. But you can’t just throw money into the system without a plan and the proper set-up. This will lead to few new patients and a big waste of money. 

You have to be strategic about who sees your ads, and keep up with the latest search trends to keep your ads showing up at the top.

Establish Your Perfect Patient

When it comes to marketing your practice, knowing who your “perfect patients” are is key. Targeting specific patients that bring in the highest dollar amounts will be most beneficial for your ROI.

Are you going to refuse patients who need your care, but aren’t as profitable? No, of course not! But if you want to improve your ROI, they may not be the ones you want to specifically target with your marketing. 

Attracting patients for routine check-ups may bring a dentist the most ROI because those patients become regular visitors. However, targeting the parents of middle-school-aged students may bring in the most ROI for an orthodontist because kids are more likely to need braces (and become long-term patients). You know your practice best!

Send Email & Text Communication

Patients are beginning to appreciate and even rely on text reminders for appointments. But email communication is still an important and valuable tool when used correctly, too! 

Build meaningful relationships with your patients through email and text so you can keep them long-term.

Take Advantage of Social Media

Patients want to get a sense of who you are as a doctor – what makes you and your practice different? And social media is the tool that they’re going to use to do it.

Reach your audience by posting upcoming events, sharing fun pictures and videos of your staff, and so much more. The more you interact and engage online, the better. Interact with patients, increase your brand awareness, lead potential patients to your website, and drive patients to your office!

We’re the Marketing Agency for You!

We are here to handle your marketing services. You have other important things on your to-do list, so let us concentrate on marketing your practice online! We design and implement exceptional marketing strategies—customized to the needs of your dental or orthodontic practice. Let us help you grow!

We can't wait to meet you!

Ready to take the next step, learn more about our services and resources, and find out whether we’re a good fit for raising your business to the next level? We want to hear from you! There’s no obligation, so what are you waiting for?