Our agency provides a wide range of comprehensive marketing services, and tracking and reporting analytical performance is a particularly valuable one. In this case, we wanted to not only provide the association with accurate numbers, but also create a plan to improve them when they were less than desirable.
An example of improving site performance is the rewrites we did for their Propane Safety Tips page. Our revisions and edits to the page resulted in an 87% increase in pageviews, along with a 52% increase in average time spent on the page—both of which are key factors in boosting SEO.
In addition to focusing on website impressions (the number of people who visit a website), we also worked to improve the impressions on their Facebook account as well.
If you are familiar with best social media marketing practices, you know the value of promoting events (and especially when you have great photos to go with your posts). We were able to create some great content for the MPGA when we attended their National Propane Safety Awareness Day event on May 23, 2018.