Are You Generating Worthwhile Returns on Your Web Marketing?
[Marketing 2nGage June Newsletter]
What’s Your Digital Marketing ROI?
Just about everyone now understands that a good website and online marketing strategy are essential to the growth of your business. And as the digital age progresses with no present sign of slowing, a sound strategy will only become more important.
But just saying that much is easy. It’s more difficult—and much more frustrating—to answer questions like:
- What’s the difference between a good website and a bad one?
- Is my digital marketing actually working?
- What is my return on investment here?
No doubt, calculating a specific, accurate ROI from your web presence can be a challenge even for pro marketers. But if you want to make the best possible strategic decisions to help your business grow, it’s well worth the effort. Otherwise, how will you know if your marketing is actually working, or if you’re just throwing your money away?
Know Your Numbers
One good starting point is using Marketing 2nGage’s Success Studio performance dashboard. This handy resource provides access to the unfiltered, straight-from-Google, real-time data and reports on how your website and local listings are performing. You can track site visits, form completions, direction requests, digital ad performance, and other critical metrics over time.
The Success Studio provides great at-a-glance information about how well your online presence is attracting, engaging, and ultimately converting web traffic into leads and, ultimately, business. Compare this info against how much you’re spending on your marketing, as well as the per visit (as well as lifetime) value of each new lead, and you can start to get a much clearer picture of your current digital ROI.
Estimating Your Future ROI
If you’d like to know what kind of ROI you could be seeing with a more robust, comprehensive marketing plan from Marketing 2nGage, then it’s time we talked!
We’d be happy to have a conversation about ways to boost your bottom line and help you get the most bang for your marketing buck. The more we know about your organization and its goals, the better an estimate we can make based on how similar clients have performed with our services.
Just reach out to your account manager or request a consultation today.
Thanks for reading! We’ll be in touch again soon.
The Marketing 2nGage Team
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