Digital marketing can feel like such a hassle sometimes. And now you’re hearing your business needs an app??
But wait! An app could be the best marketing tools you have ever had.
Why? Because everyone has a smartphone.
Having a website and having a mobile app are two completely different things and as such, they accomplish different goals for your business or practice.
But before we can go further into whether you need an app, let’s make we’re all on the same page regarding the differences between websites, web apps and mobile apps.
When most people think about a website, they think about something they can easily access on a computer, and hopefully just as easily on a phone or tablet (with a good web developer, they can).
If the website pulls up in the browser on a smart phone and displays correctly, that means it is a responsive website. It is built for all browsers and it changes to fit the screen size it’s being viewed on.
To access a website on a phone, you usually need a cellular network, WIFI, or other means to connect to the Internet .
Mobile apps are built to be installed and be accessed from a specific device, like an iPhone or Android phone, or from a specific tablet like an iPad. In other words, they are built for specific mobile operating systems.
When a mobile App is accessed, it is done so directly from your device. Mobile apps are stored on your device and access your device’s system resources.
Confused yet? Let’s demonstrate the difference.